Built for the businesses AI is leaving behind

FAMA was founded on a simple observation: AI is changing how customers find businesses, and most businesses have no idea it's happening to them.

We exist to change that — with evidence, clarity, and a practical path forward.

Get Your Audit — $250 Talk to Hamish
Hamish Turner, Founder of FAMA Agency
Hamish Turner
Founder  ·  FAMA Agency

AI should be a growth channel, not a blind spot

I've grown up watching AI go from background technology to the front page of how the world finds information. The shift is happening faster than most people realise — and the businesses that understand it earliest will have a significant, lasting advantage.

"AI is already recommending providers to millions of people every day. The question isn't whether it matters to your business — it's whether you're in the conversation."

FAMA's approach is built on evidence, not guesswork. Every score is calculated from real data. Every recommendation maps to a recoverable point value. The goal is always the same: a clear, actionable picture of where you stand and exactly how to improve it.

The AI Discovery Shift
2005–2020
Google dominates discovery. SEO is the primary lever for business visibility.
2022
ChatGPT launches. AI-assisted search begins shifting consumer behaviour at scale.
2023–2024
Google AI Overviews, Perplexity, and Gemini make AI answers the default for millions of queries.
Now
AI visibility is the fastest-growing discovery channel. Most businesses have no strategy for it yet.
Near Future
AI-first discovery becomes default. The gap between visible and invisible businesses grows wider.

Three principles behind everything we do

01

Evidence first, always

Every score is calculated from real, verifiable data — not estimates, not proxies, not gut feel. If we can't back it up with evidence, we don't report it.

02

Speed matters

The AI landscape is moving fast. A 3-week turnaround for an audit is too slow to be useful. The 24-hour delivery guarantee exists because relevance and speed are inseparable.

03

Clarity over complexity

AI visibility is technically complex. Our job is to translate that complexity into something any business owner can act on — whether they're technical or not.

A specialist, not a generalist

FAMA does one thing: AI visibility. Not SEO, not social media, not general digital marketing. Just AI visibility — done thoroughly, delivered fast, and priced accessibly.

That focus means the tool, the framework, and the reports are built specifically for this problem. No dilution, no upselling into unrelated services, no one-size-fits-all templates.

Just a clear answer to a clear question: how visible is your business to AI, and what do you do about it?

100
Point deterministic score
24h
Guaranteed delivery
5
AI platforms audited
25
Live AI queries per audit

Ready to see where your business stands?

Get a complete AI visibility report delivered to your inbox in under 24 hours.

Get Your Audit — $250 Talk to Hamish